There is a deal available for REI today- get a $25 gift card for $15.
Here is all the fine print on the offer:
Limit 1 per person and 1 per order. Valid toward sale items and shipping. Offer is $15 for $25 to spend toward outdoor gear at REI ($15 customer paid value and $10 promotional value). Paid value does not expire, promotional value ($10) expires: April 29, 2012. Offer valid at REI stores, REI Adventures, REI Outdoor School, REI.com and REI-OUTLET.com.