It is the lowest I can recall ever seeing these priced.
The shipping adds $3.99 unless you spend $25 or more and then it is free. You can also click pick up in store directly under the add to cart button and see if it is available to pick up at your store. (NOTE: Watch for your confirmation to be certain you get the $13 price for in store pick up)
Typically the girl elf will have a little skirt and the book will feature a girl instead of a boy. They don’t show a picture of the elf though so hard to be certain.
I know some of you will want this for tomorrow so you can try to drive to Target and price match, just note the item must be in stock to do that. If Barnes and Noble runs out of these you will be stuck with the $29.99 Target price.
If you do not want a girl elf, another option is to grab the 20% off Barnes and Noble coupon (just wait for the pop up to come up and you can click print). This is 20% off the list price of $29.99 so you can head to Barnes and Noble and use that coupon to pay $23.99.