Raleys: Something Extra Loyalty Card

08/31/2012. This post may contain affiliate links. Read my Disclosure Policy.

So here is a little preview of a new program starting at Raley’s stores.  This should start in September and I am sure there will be a lot of information once they are ready to roll out the program.  They will have ambassadors set up in store to get you signed up so don’t worry one bit that you might miss out.  Usually with these types of promotions they scream it from the rooftops.

Here is what I know so far:

You can register for a store loyalty card called Something Extra and use your card or your phone number each time you shop. (You can’t register yet but soon enough.)

They keep track of your purchases and you get perks based off what you buy.

You will get special savings sent to you.  They will also keep track of your purchases and assign you points.  Each $1 spent equals 1 point and the great news is that this is based off pre-coupon totals.

They will cash out your points every 3 months and if you hit 500 points in total for the quarter, you will get vouchers for merchandise in store.  They will assign extra points to certain items every week and you can identify those by looking for special shelf tags in store while you shop.

I don’t know exactly what types of vouchers we will see but I have found that Raley’s is extremely generous with coupons so hopefully it is good.

There is also a personalized offers component to the card- so they will send you things they think you will like based off your shopping habits.  This sounds just like Just for U at Safeway and personally I am a big fan of this type of program.  I believe this is also based on the category you choose when you register for an account at Raleys.com (produce, meats, wine/beer. organic and natural foods etc…)

And best of all, it sounds like they will be sending out little surprises here and there:

Ummm.. free Peet’s drinks and ice cream?  Where can I sign up?

So once again this is just a sneaky little peak in advance at what is to come and the program has not launched yet.  We can keep an eye out for it though and see how it unfolds.

Two other little notes:

1. It sounds like they might phase out the e-coupons you can print each week and replace it with this program.  I wouldn’t panic because I am sure there will still be plenty of great offers and I am hopeful this means you don’t have to print the coupons but maybe we will be able to just load them onto our cards.  My understanding is that Sept 5th will be the end of those e-coupons (but that is not set in stone yet.)

2. I believe there will be a text component offered as well for coupons and special offers.  That is great news if you are spacey like I am and never remember to print things before you run out the door.

So let us know if you hear anything else about all this stuff.  I am looking forward to it personally and if you have the Quality of Life card from Raley’s, you should be able to link that up to this guy!

Thanks Chalette!


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