There is a new Purex Coupon available to print to save $1.50. That is for the larger 60 oz + sizes or the ultra packs 26 ct or higher.
The Purex 72 oz liquid soap and the ultrapacks 26 ct are both $4.99 right now at my Target. So, just $3.49 after coupon. That is a pretty good price for laundry soap.
*use zip code 77477 if you need to.