There is a nice deal on the Nook Simple Touch right now. You can get one for $99.00 plus get a $30 Target gift card back.
Even better this is available online to order and the gift card is just mailed right to you!
If you prefer the Nook Color, the price is $199 and you also get a $30 Target gift card back. The gift card should jump into your cart automatically when you add the Nook.
I tested this order and there was $4.98 for shipping- if you have a Target Redcard your shipping would be free.
You can also get this in store at Target this week.
If you prefer to check out the Kindle devices, those start at $79.
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