12
Apr
2011

Walmart: Updated Price Matching Policy

04/12/2011. This post may contain affiliate links. Read my Disclosure Policy.

Walmart has updated the price matching policy.  They are no longer requiring the actual ad from a competitor to be presented in order to get a price match.

Here is the information directly from the press release Walmart issued:

Strongest Ad Match Policy in the Market

The company’s ad match policy is the most competitive in the market, eliminating the need to shop around to save money. To make it easier for customers, Walmart has:

·         Simplified guidelines: Customers do not have to bring in a competitor’s advertisement. If customers find a lower advertised price, we’ll match it at the register.*

*Walmart will match the price of any local competitor’s printed ad for an identical product. Not applicable to Walmart.com. Restrictions apply. See store for details.”

You can see the press release and the new nationwide commercials they are broadcasting here.

So naturally I asked if you don’t have an actual ad, how can you prove the price is lower somewhere else?  I was told that the cashiers are expected to have a pile of ads available at the registers that they can refer to in order to give you the price match.

So while I do think this is another great step by Walmart to simplify things for consumers, I am a little skeptical about how this will actually work in stores.

I rarely shop at Walmart so I’d love to hear how this unfolds for those of you that shop there regularly.  Do the cashiers really have a stack of ads available?  I have a hard time believing they will be that organized at every single register but hopefully I am wrong and this turns into an even easier process than it already is.

You can read about the coupon policy at Walmart here and see a list of coupon deals for Walmart here.

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