Rite Aid will be rolling out the +Up Rewards program nationwide on 6/6. You may have already heard about this as it started in 4 cities already. (And there was a crazy good deal in those 4 cities on Huggies).
When you use your Wellness card and purchase specific items outlined in the weekly ad, you will get a coupon that prints at the bottom of your receipt. This appears to be just like ECBs and the coupon can be used to purchase almost anything you like at Rite Aid.
Here is an example of how the +Up Rewards will be advertised at Rite Aid:
As you can see, the +Up Rewards will print even if you use a coupon.
Now this is a totally new program and it has not rolled out in my city yet. From what I understand the two major advantages to this program are:
1. No limits to your rewards (unlike ECBs which usually have a limit of 1) Updated: As of 8/10 they are now offering a limit of 1 unless otherwise noted in the ad!
2. They can be rolled to purchase the same item again (unlike Walgreens!)
Just like at CVS, you do not need to purchase all the required items in one transaction. You can purchase them separately and once you accumulate the correct number of items or dollar amount, your Rewards will print.
From what I understand this program has more flexibility than the Register Reward program- so you shouldn’t need to fool with fillers and things. I am going to assume you will need to spend the entire value of the +Up Rewards at one time.
So this should be interesting. I know this program started off with a bang for those of you that were in the test markets! I am not sure if this will be the end of the rebate program at Rite Aid but one major advantage I can see is that you can always use the +Up Rewards to purchase free after rebate items. That should be an easy way to roll them before they expire.
Two very important points that I can see with this program
1. You must use your Wellness Card
2. It looks like most items are one per transaction. So in the example of the Old Spice above, it does not mean you only get one $4 +Up Reward- that means you must do separate transactions for each +Up Reward.
For those of you that have already started this program- we’d love to hear your experiences and feedback!